Novo Amor

British multi-instrumentalist, songwriter and producer Ali Lacey aka Novo Amor‘s single ‘Anchor’ promoted by PLAYY. PR (former The Playground PR) is his biggest to date with over 500 Million streams with its accompanying video reaching over 37 Million plays on Youtube and counting. Novo Amor has grabbed the attention of NME, NPR, The Independent, The Line Of Best Fit, Digital Spy, Under The Radar, and Q amongst many others. 

Novo Amor’s music shares the restless romanticism of US troubadours such as Bon Iver and Sufjan Stevens – but Lacey’s soulfulness and sincerity are uniquely his own.